In a major emergency, the public faces a constant stream of information, misinformation, speculation, and uncertainty. The ability to communicate clearly and credibly can influence protective actions, support operational objectives, and maintain public trust when it matters most.
Part case study and part crisis communications master class, this presentation draws from frontline experience managing information during large-scale incidents where decisions, emotions, and public attention converge in real time. Through operational examples, multimedia storytelling, and practical frameworks, attendees will learn how timely, accurate, and consistent messaging builds credibility; how to counter rumors and misinformation before they shape public perception; and why relationships are the ultimate force multiplier during a crisis.
Participants will leave with actionable tools for emergency notifications, media engagement, interagency coordination, leadership under pressure, and the Messaging Triangle framework—helping them communicate with clarity, build trust, and lead effectively through uncertainty.
Applicable across all hazards and disciplines, this session provides real-world lessons and practical takeaways that emergency managers can immediately apply within their own organizations.
